Wow, business sure is being done differently these days!
Two former Starbucks Coffee marketers and bloggers; Paul Williams of Idea Sandbox, and John Moore of Brand Autopsy are helping Starbucks to solve their marketing problems via posts on their marketing blogs. Paul writes:
“On February 23 an e-mail, from Starbucks Coffee chairman Howard Schultz to his senior leadership team, was leaked and posted on the internet. In the note Howard outlined key issues leading to possible “commoditization of the Starbucks brand.”
This is the first in a series of posts where johnmoore and I, former Starbucks marketers, offer our recommendations to the Starbucks leadership team. Recommendations specifically designed to help Starbucks…“get back to the core and make the changes necessary to evoke the heritage, the tradition, and the passion that we all have for the true Starbucks experience.” Read his entire post here.
Paul and John are tackling the first issue: “Loss of Theater” right now, please check out the Idea Sandbox and Brand Autopsy blogs to find out more and see their analysis of Starbucks problems.
-Susan (what will they think of next?) Martin, NYC Marketing Coach and blogger
