Running a small business has it’s own unique set of challenges in any economic climate, but when trying to recover from a recession, small business survival depends upon a tenacious attitude and the ability to draw upon both external and internal resources and not be discouraged when things get tough.
You’ve heard me sing the praises of the New York Times “You’re the Boss” family of blogs before. I’ve highlighted the series “Staying Alive” in a couple of previous posts, (here and here) which recounts the story of how a small furniture company has weathered the recession; a series that presents the nitty-gritty details of what it’s like in the day to day struggle of a small manufacturing company.
“You’re the Boss” just started a new series of videos they’re calling “How I Saved My Company”, to bring real stories of small business survival to life. The first installment tells the story of Apt 168, a small interior design firm that helps people who are relocating to NYC furnish their new digs, and what they had to go through in order to survive the recession. My guess is that by documenting these small business survival stories, they will provide some well needed business motivation to other SMB owners to keep on plugging and do what’s necessary to keep their companies afloat.
There’s a marketing opportunity attached here as well. YTB is providing the venue and asking for volunteers who would like to showcase their companies and give others an insider peek at their small business survival story. Here’s an excerpt from the editor’s introduction:
“Almost every successful small-business owner has survived a near-death business crisis. Today, we’re beginning to collect these personal stories in a series of video contributions called How I Saved My Company.
We’re looking for business owners who have struggled and survived and who are willing to submit a short video telling about their experience. The following video explains what we have in mind…” (read entire post here)
Whether you are looking for some business motivation or would like to take advantage of the marketing opportunity to share your small business survival experience with the world (and get some well needed publicity in the process), I predict that this blog will be worth checking out over the next weeks/months.
Susan Martin, Business Sanity
