Thank you John Moore of Brand Autopsy for the heads up on a fun, free ebook all about the lessons that Seinfeld, the “show about nothing” has given us on marketing. In this quick read, author and marketing guy Bill Gammell recounts some favorite episodes and enlightens us to the marketing lessons that can be learned from them. He hits on some great points like:
- Excessive policies are the “junk food” of business.
- A brand is a perceived expectation. The stronger the brand, the greater the expectation. (so live up to it!)
- Good marketers explain complex or unfamiliar concepts by using simple, familiar comparisons.
- How exclusivity can help make the sale.
- The importance of product / business names.
- The dangers of customer loyalty programs.
- And lastly, don’t look so focus so much on the competition that you overlook your customers.
-Susan Martin, Marketing Coach NYC.
Susan,
Thanks for the digital ink about my e-book. I appreciate your kind words. Maybe one day Seinfeld will be the new Godin. Doubtful (and quite scary), but perhaps.
Bill Gammell
You’re welcome, as I said it’s great to find stuff that makes a point with simplicity and humor. I wonder what other lessons might be learned from old TV shows?
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