Elevator Pitch

How To Create A Compelling Soundbite

By Business Coach Susan Martin 

You’ve got less than a minute to make an impression and entice people to want to learn more about what you do.

The pressure is on: What do you say? How do you say it? What will help you make it interesting and irresistable?

Your elevator pitch!

A powerful soundbite or elevator pitch can make the difference between compelling your ideal prospects to speak with you, or just plain boring them.

So what does a soundbite do?

When you’re at a small business networking event, or anywhere else, a compelling elevator pitch creates awareness about you, your product or service. It let’s them know why you’re worth paying attention to and:

• It identifies your ideal clients
• It speaks directly to their pain (the pain that you can help alleviate)
• It pushes an emotional button that causes them to want to know more

Here are some examples of elevator pitch that make you want to learn more:

“I work with retailers who losing their shirts due to shoplifting and damages.”

“I help parents who are exhausted from fighting with their teenagers.”

If your soundbite is successful, the logical question you’ll get is something like: How do you do that?

The next step? Try composing one yourself and start using it, see if you’re getting the response you want.

Want some feedback? Feel free to share your soundbite with readers on my blog, and read Paul Williams’ post about how TV Shows have been utilizing a similar tactic for years: TV Intro or Elevator Speech?

If you need help with your elevator speech or any other part of your marketing message, learn more about my marketing coaching services to see how I can help.