The marketing space is so overloaded with talk of social media tactics. And yes, social media is certainly one way to get the word out about your business, just like having a website is. But social media doesn’t work magic, websites don’t bring in business all by themselves and new media is not always the best or only way to attract new clients.
If your marketing isn’t working the way you want it to, you may be overlooking one or more of these marketing basics:
1. A compelling marketing message.
2. The ability to build and sustain relationships.
3. Staying in front of your target market consistently.
Are you overlooking any of the marketing basics? If so, you may benefit from speaking with me about your business.
