An interesting post on the “Damn I wish I’d thought of that” blog about how consumer product companies are trying to stimulate buzz marketing by packaging products more interestingly or attractively, so that people will be more likely to take them out of the closet and leave them out on the table. If they’re out, they’re more likely to be spotted and even discussed with a friend, relative or other visitor, creating viral marketing opportunities at a very grass roots level.
Case in point, new Kleenex package above. Febreeze is doing something similar with a line of packages that are more subtley designed, clear bottles with flowers that can sit attractively on a counter.
This got me thinking about how this same strategy could be used for creating word of mouth for professional services, and a couple of things came to mind:
- Arrange for your current happy clients to meet your prospects. The upcoming holiday season is a perfect backdrop for parties and events.
- Feature photos, articles and videos of clients on your website, newsletter or blog.
- Where appropriate, team up with clients for seminars, workshops and webinars.
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Susan Martin, Marketing Coaching
