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Sales Techniques for Professionals Who Hate To Sell

I rarely come across a professional who likes selling their services.  And because of this, they sometimes let opportunities slip right through their fingers. Recently I was speaking to an interior designer client who has never been comfortable in a sales role.  She was concerned about an encounter with a prospective client, which didn’t go quite the […]

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The Power of Niche Marketing

It’s puzzling to see a professional service firm who markets themselves as generalists, but an amazing percentage of law firms, accounting firms and consulting firms do just that. In an attempt to maximize their income, these firms try to be all things to all people, perhaps worried that they may lose out on a potential client if […]

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The importance of good bookkeeping practices

Jennifer is a dentist in private practice.  She was anxious to look at improving profitability, and personal income; and was a bit stressed over some business expenses she had to make in the upcoming months.  She had scheduled a meeting with a financial planner, and he had asked her to bring along some information that she […]

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Worried About The Economy? Take Action On Your Business Now!

The stock market is falling, credit is tight, and the predictions for the months ahead get scarier by the minute. It’s enough to make anyone second guess what they’re doing. But don’t let economic doom and gloom hold you back. There’s never been a better take to take action on your business. When times are […]

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Running your business doesn’t have to be a struggle…

On the surface, Daniel was a successful attorney.  He had a wonderful family, nice car, lived in a beautiful house in a great neighborhood, he was very bright and outgoing.  But inside, Daniel was worn out and stressed. Torn between his law practice and his family responsibilities, he worked ridiculously long hours, rarely took a vacation, and went through 3 different assistants in […]

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Pain relief without drugs

Back pain, neck pain, shoulder pain, knee pain, migranes, and sciatica are a way of life for many people.  Chronic pain is so prevalent that it’s rumored to cost the US economy over $100 million a year. When it comes to pain, there are a myriad of remedies available, but few that really work. Which […]

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The importance of tracking business profitability

Hank ran a garment manufacturing company and operated on a tight profit margin.  The seasonal ebbs and flows were a drain on his cash flow, but he was often so caught up in the everday stuff, that he rarely sat down and analyzed whether he was operating at a profit or not; until there was […]

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Want to keep clients? Give them what they need

I’ve often dealt with a particular home improvement contractor named Don, who is a rare breed.  He listens to what you want, then applies his experience and know-how, and comes up with the best possible way to do things; even when they’re a little bit different from what you originally had in mind.  I’ve been […]

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Staying on track

Roberta is a landscape designer and owner of a small landscaping firm.  She has a nice roster of private clients and also sub-contracts for two local architects who keep her quite busy. For the past two years, she’s employed two full time and one part time designer and a landscaping crew to do the actual […]

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Universal Search Threatens Search Engine Rankings

Thanks to Rich Brooks for giving me the heads up on an interesting post by Lee Oden on the Online Marketing Blog entitled The Small Business Guide to Optimizing Universal Search.  Just when you thought you had gotten your website up in the rankings, the search engines have come up with another way to mess […]

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