On and offline media are atwitter with stories about social networking, new media and the like, often making it seem as though traditional forms of marketing are completely outdated. And perhaps some are. But in a recent post entitled “Why New Media Evangelists Annoy Me”, copywriter Bob Bly points out that although new media and social networking have had some good […]
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Jess, the principal of a small architectural firm, just found out that a new competitor had won yet another project that Jess didn’t even know existed. As his blood pressure rose, he started to wonder how this opportunity had escaped him… He called around to some of his contacts in the field, and after a dozen or so calls, […]
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