If you’re an attorney, designer, coach, accountant, consultant or other professional service provider, chances are you do some sort of free consultation. And if you’re doing a free consultation, chances are, unless you’ve worked at this, that you are giving away a whole bunch of information your prospect needs, perhaps to the point of “easing […]
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Ron’s small firm was involved in a lengthy bidding process for a major, high profile project. There was a lot riding on it. They wanted and needed the business and Ron invested quite a bit of money and other resources into it. Initially his staff was excited about it, but the enthusiasm quickly dwindled after […]
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