There’s a great post by Ardath Albee on the Marketing Interactions blog entitled "Quit using email to train your leads to ignore you" which makes some great points on how most email campaigns don’t work and what to do about it.
In the article, Ardath points specific steps on how to build an engaging, successful campaign, and how to read and interpret the results of each part of it. Read Ardath’s entire post here.
-Susan Martin marketing sanity.
